START International’s zcM1000 Transformed IMMAGINE’s Production Process
IMMAGINE, an Italian design and graphic arts company, is celebrated for its elegance and outstanding quality in the field of industrial printing. They produce hundreds of outdoor posters for the world’s top brands, which are showcased on high-visibility city billboards and bus shelters (mupis) across Europe. These posters need to be replaced every 15 days to align with new advertising campaigns, requiring a production process that is fast, flawless, and fully automated.
The Challenge:
Millions of fixed advertising displays across Europe feature smart systems that dynamically rotate ads every few minutes—a familiar sight at airports or bustling city streets. For this automatic rotation to function seamlessly, a strip of aluminum tape must be precisely applied to the back of each poster, serving as the trigger for the mechanism. Before integrating START International’s zcM1000, IMMAGINE faced a significant challenge: achieving the speed and precision necessary to apply this tape efficiently across thousands of posters per campaign. Their main objectives were clear—enhance production speed, ensure surgical precision, and fully automate the process to meet tight deadlines and maintain their reputation for excellence.
IMMAGINE discovered START International’s zcM1000 through a trusted recommendation from the company that had previously automated their production line. Convinced by its capabilities, they chose it as the solution to their challenge. The implementation was expertly handled by the same automation company, ensuring a smooth integration into IMMAGINE’s existing operations. No significant difficulties were reported during this process, allowing the machine to quickly become a core component of their workflow.
zcM1000 integrated in the automated process. |
Impact and Benefits:
Since adopting START International’s zcM1000, IMMAGINE has experienced transformative improvements:
Increased Speed and Automation: The machine has significantly boosted production speed, and when paired with other equipment, it has enabled full automation of the tape application process. This is critical during campaign changes, where thousands of impressions are produced, each requiring a precisely placed strip of adhesive tape on the back.
Precision and Consistency: START International’s zcM1000 cuts and applies the technically demanding aluminum tape with relentless speed and surgical precision, ensuring every poster meets the exacting standards of the rotation mechanisms.
Durability and Reliability: The machine’s durability is truly impressive: its blades have endured approximately 250,000 cuts, while the unit installed in 2018 has handled over 500,000 cuts since its last maintenance. This exceptional longevity has significantly reduced production times and operational costs—highlighting why the initial investment in a high-quality dispenser pays off in the long run, avoiding the endless cycle of replacing inferior units or cheap knockoffs that fail prematurely.
Tangible Results: With each campaign change, IMMAGINE handles thousands of posters effortlessly, thanks to START International’s zcM1000’s consistent performance. This reliability has streamlined their operations and lowered expenses, reinforcing their ability to deliver for top-tier clients.
Customer Experience:
IMMAGINE’s experience with START International has been highly positive. They describe it as “very good,” appreciating the company’s ability to address their challenges effectively. The machine’s ease of maintenance and exceptional durability particularly impressed them. Thanks to START International’s local support and versatile product range, a fitting solution (use NS Kit) was identified and implemented.
Future & Final Thoughts
START international’s zcM1000 has proven itself as an indispensable asset in IMMAGINE’s production line, ensuring they can meet the demands of their high-profile clients with speed, precision, and reliability. While no specific upcoming projects were mentioned, the machine’s ongoing performance since 2018 suggests it will continue to play a pivotal role in IMMAGINE’s future success. As they maintain their position at the forefront of industrial printing, IMMAGINE’s investment in START International’s zcM1000 stands as a testament to the value of quality equipment in achieving operational excellence.
START International’s zcM1000 Transformed IMMAGINE’s Production Process
IMMAGINE, an Italian design and graphic arts company, is celebrated for its elegance and outstanding quality in the field of industrial printing. They produce hundreds of outdoor posters for the world’s top brands, which are showcased on high-visibility city billboards and bus shelters (mupis) across Europe. These posters need to be replaced every 15 days to align with new advertising campaigns, requiring a production process that is fast, flawless, and fully automated.
Millions of fixed advertising displays across Europe feature smart systems that dynamically rotate ads every few minutes—a familiar sight at airports or bustling city streets. For this automatic rotation to function seamlessly, a strip of aluminum tape must be precisely applied to the back of each poster, serving as the trigger for the mechanism. Before integrating START International’s zcM1000, IMMAGINE faced a significant challenge: achieving the speed and precision necessary to apply this tape efficiently across thousands of posters per campaign. Their main objectives were clear—enhance production speed, ensure surgical precision, and fully automate the process to meet tight deadlines and maintain their reputation for excellence.
IMMAGINE discovered START International’s zcM1000 through a trusted recommendation from the company that had previously automated their production line. Convinced by its capabilities, they chose it as the solution to their challenge. The implementation was expertly handled by the same automation company, ensuring a smooth integration into IMMAGINE’s existing operations. No significant difficulties were reported during this process, allowing the machine to quickly become a core component of their workflow.
Impact and Benefits
Since adopting START International’s zcM1000, IMMAGINE has experienced transformative improvements:
Increased Speed and Automation: The machine has significantly boosted production speed, and when paired with other equipment, it has enabled full automation of the tape application process. This is critical during campaign changes, where thousands of impressions are produced, each requiring a precisely placed strip of adhesive tape on the back.
Precision and Consistency: START International’s zcM1000 cuts and applies the technically demanding aluminum tape with relentless speed and surgical precision, ensuring every poster meets the exacting standards of the rotation mechanisms.
Durability and Reliability: The machine’s durability is truly impressive: its blades have endured approximately 250,000 cuts, while the unit installed in 2018 has handled over 500,000 cuts since its last maintenance. This exceptional longevity has significantly reduced production times and operational costs—highlighting why the initial investment in a high-quality dispenser pays off in the long run, avoiding the endless cycle of replacing inferior units or cheap knockoffs that fail prematurely.
Tangible Results: With each campaign change, IMMAGINE handles thousands of posters effortlessly, thanks to START International’s zcM1000’s consistent performance. This reliability has streamlined their operations and lowered expenses, reinforcing their ability to deliver for top-tier clients.
IMMAGINE’s experience with START International has been highly positive. They describe it as “very good,” appreciating the company’s ability to address their challenges effectively. The machine’s ease of maintenance and exceptional durability particularly impressed them. Thanks to START International’s local support and versatile product range, a fitting solution (use NS Kit) was identified and implemented.
START international’s zcM1000 has proven itself as an indispensable asset in IMMAGINE’s production line, ensuring they can meet the demands of their high-profile clients with speed, precision, and reliability. While no specific upcoming projects were mentioned, the machine’s ongoing performance since 2018 suggests it will continue to play a pivotal role in IMMAGINE’s future success. As they maintain their position at the forefront of industrial printing, IMMAGINE’s investment in START International’s zcM1000 stands as a testament to the value of quality equipment in achieving operational excellence.
At START International, we stand for your right to repair. We don’t just create durable machines; we make it easy for you to access the parts you need when wear and tear occur. Your satisfaction and convenience are our priorities.
(Mon thru Fri 8am-5pm)
(972) 248-1999
Send us a message!